I am a designer of all things visual and investigator of human experiences. I focus on areas of UX design and user research, relying on data inform design decisions. Over my career, I have worked in enterprise environments as well as with small teams and startups.
My Process
With any design project, I start by understanding the business and productivity needs of stakeholders and users. However, as a proponent of user centered design, I also perform user research, building personas and user stories. Further relying on other techniques like card sort or tree study studies to gain valuable insight into the end user.
From there I move on to comparative analysis of similar products in the market. This I've found always comes in handy when getting stakeholder buy-in for new designs.
I will leverage all this information and move on to the actual design stage.
The Tools
Nothing is faster than the hand and a marker, pencil or stylus to get down ideas to quickly iterate on. For UI design heavy projects, I may move on to Figma. I also prototype in Axure when a high interaction fidelity is required(Usability testing for example).
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