Working with a small team of three people, I handled everything from the UX research, requirements gathering, wireframing, mockups, to front end development.
What is Marketplace?
Marketplace for ArcGIS is a destination that allows qualified providers to connect with the largest GIS user base in the world to sell products, provide free trials and generate leads.
The existing version of the Marketplace web app needed an update in terms of functionality as well as UX and UI. Specifically, it needed interaction design for new features and workflows, update to the UI so it aligns with the rest of the brand and ArcGIS product family.
As a product with both a consumer and a developer facing views, this product's look and feel needed to strike the right balance. The users of ArcGIS would have also been exposed to app stores on iOS, Android, Mac OS, etc. However, they are also familiar with the ArcGIS Online look. Decision was made to not tread too far from that while incorporating inspiration from other app stores.
Upon starting on the project, I took it upon myself to examine the current Marketplace app to do a heuristic analysis. We then moved on to requirement gathering for UX enhancements and future feature enhancements.
Soon it was time to start putting together series of wireframes. For which I utilized Sketch and moved them to InVision for a clickable prototype.
After rounds of stakeholder meetings, there were intermediary designs created to serve as a phase 1. This design included a few incremental changes before moving to the changes in Phase 2, to turn current marketplace into the version originally pitched.
As work ramped up in Front end development, I worked closely with the backend developer to bring the prototype to life.
Product listing pages
Let's look at the versions of product listing pages that were developed.
These pages can vary depending on the purchase model, device type and whether a user already owns the product.